Job Description

Date Posted:
The Westin Riverfront Resort & Spa
United States of America
East West Hospitality


Are you a results-driven professional with a knack for building relationships and exceeding revenue goals? We’re seeking a dynamic Senior Group Sales Manager with knowledge of our local market to join our team at The Westin Riverfront Resort & Spa. You will manage accounts, ensure guest satisfaction, and drive new and repeat business.

If you excel in communication, negotiation, and resolving complaints, and have a solid understanding of resort operations, we want to hear from you. Help us elevate our guest experience and achieve new heights in sales success! 

Our luxury resort offers an astonishing and convenient location in the Vail Valley, with unparalleled access to Beaver Creek Mountain and the Eagle River. Premium accommodations, award winning dining, state-of-the-art fitness center and exceptional hospitality experience make us a preferred property for luxurious stays, social gatherings, group business and weddings.


Responsibilities Include:


  • Direct Sales:
    • Target results-oriented high revenue potential partnerships locally and nationally to ensure a successful direct sales program in accordance with departmental budget and marketing plan goals.
    • Focus on revenue-producing activities and maximize selling time by dedicating a minimum of 90% of work time to direct sales efforts.
  • Key Account Management:

    • Maximize current hotel key accounts by identifying and capturing those that offer revenue growth.
    • Develop customer profiles and maintain an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues.
  • New Account Development:

    • Capture competitor’s accounts through networking, research, and reader board surveys to target and solicit those most probable to generate new business.
    • Continually target new business through telemarketing, individual creativity, innovation, and research.
    • Acquire referrals from existing accounts and follow up on all leads within 24 hours of receipt to create new business for the resort.
  • Account Service and Management:

    • Maintain a well-documented, accurate, organized, and up-to-date file management system to serve clients and employers in the most expedient, organized, and knowledgeable manner.
    • Develop quarterly goal reports, complete trip detail reports after each sales mission, submit monthly account updates, and maintain accurate bonus detail reports.
  • Product Knowledge:

    • Conduct research, surveys, personal investigation, and study the marketplace and territory to effectively capitalize on the hotel’s strengths and competitors’ weaknesses and capabilities.
  • Marketing Strategy:

    • Develop a marketing strategy by analyzing historical, current, and future hotel/market trends and creating selling strategies to capture the maximum amount of revenue in rooms and catering to meet/exceed sales goals.
    • Participate in trade shows and community and professional organizations to maintain high visibility and achieve sales and revenue goals.
    • Host client events and site tours to showcase the benefits of the resort and build client relationships.
  • Collaboration and Problem-Solving:

    • Participate in problem-solving with other departments as required, related to business, including space conflicts, potential cancellations, and compromises between client needs and resort capabilities.
  • Training and Mentorship:

    • Train and mentor entry-level Sales Managers and colleagues on the team.
    • Provide support and use experience to assist with difficult decisions in the absence of a Director of Sales.
  • Administrative and Process Improvement:

    • Maintain meeting listings on third-party websites and share sales information, including special offers via these sites and through third-party relationships.
    • Implement process improvements and best practices.
    • Leverage other Group Sales resources and administrative/support staff to achieve personal and team-related revenue goals.
    • Perform other duties as assigned.


Location: The Westin Riverfront Resort & Spa - Avon, CO

Start Date: ASAP

Employment Status: Full Time, Year Round

Schedule: Hybrid

Pay Rate: Starting at $87,000/DOE plus quarterly commission potential



  • Minimum of 5 years of Group Sales experience in a luxury hotel environment required.
  • Bachelor’s degree (B.A.) in hospitality management or business or like asset; OR equivalent combination of education an experience required.  
  • Expert in the Group Sales process 
  • Knowledge of the Vail Valley market (e.g., competition, economic trends, seasonability, supply and demand, etc.)
  • Ability to effectively communicate with guests in a friendly and positive manner both in written and verbal communication.
  • Ability to meet/exceed client needs, while supporting business goals of resort through strong probing and negotiation skills.
  • Ability to read, analyze, and interpret common scientific and technical journals, and legal documents. 
  • Expertly responds and resolves complaints from customers. 
  • Ability to effectively present information to top level clients and colleagues.
  • Knowledge of departmental interaction and organizational structure in a hospitality context.
  • Self motivated and competitive drive required.
  • Proficient in Microsoft Office, Excel, Outlook, Power Point, Cvent
  • Knowledge of Marriott systems is a plus.


Benefits & Perks:

  • Marriott Hotel Discounts Worldwide
  • Winter Incentive Program
  • Paid Time Off
  • Health Insurance - Choose from three plans! 
  • Dental, Vision, & Accident Insurance 
  • Life Insurance 
  • 401(K) Plan with discretionary employer match 
  • Discounted Gym Membership at The Athletic Club Westin
  • $6 Employee Lunch
  • Career Development Trainings
  • Discounts at Eye Pieces & Venture Sports
  • Sabbatical Program
  • $500 Referral Program
  • Employee Assistance Program


Why East West:

This entrepreneurial organization is founded in "Doing the Right Thing". We are leaders in hospitality, development and real estate sales and each arm of our company strives to be the employer of choice built on genuine and enduring relationships. We strive to cultivate and sustain an inclusive and welcoming environment in which everyone thrives and feels like they belong. We are collaborative, transparent, and authentic. 

Join us and contribute to a workplace where doing the right thing for each other and those we serve is at the heart of everything we do. We look forward to welcoming you to our family of companies and helping you grow with us. 

We hope you’ll consider joining us! Visit our website to learn more about East West at

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online